4x4 takes a long-term view on value creation, utilizing a deep operational focus to managing businesses and scaling growth. We see ourselves more as business owners than fund managers and deliver returns by actively managing our investments.

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1440 Foods is a leading functional snacking and active lifestyle platform with 4 powerful and complementary brands: Pure Protein, Met RX, Body Fortress and Balance Bar. The Company sells protein bars, protein powders, ready to drink protein shakes and protein salty snacks. 1440 Foods has an Omni-channel distribution with leadership positions in the largest retailers in the country and fast eCommerce growth (including Amazon).