4x4 Capital is a private equity firm building value for companies in the consumer, services and adjacent sectors.
We take a partnership-oriented approach to investing, targeting companies with significant potential to unlock growth through our industry and value-creation expertise. Leveraging decades of global operating and investment experience, our team takes a disciplined approach, investing in companies that can benefit from our operational capabilities.
Founded in 2018, 4x4 is led by a highly seasoned team with decades of shared investment and operational experience.
WE ARE ACTIVE
4x4 Capital executes a thoughtful value creation strategy with clear objectives that has a proven track record of success.
• Our repeatable value creation model is based on 4 pillars: People, Growth, Efficiency and Purpose.
• We seek to create value and deliver returns by actively managing investments.
• Our systematic approach to managing businesses and scaling growth drives our long-
term view on value creation.
• We are not a light-touch PE firm. We leverage our operational experience running multi-billion-
dollar brands to help management teams execute their growth plans.
• Our 4x4 Fund I is dedicated to the healthy snacking and nutrition space.
• We are currently looking for opportunities to invest our 4X4 Fund II.